The Jodi life is a luxury sustainable fashion label based in Pune. Photographed and edited by me, these fashion images of Krsna Deswani, a dating coach have been shared by the brand on their blog and social media accounts.
Jodi x Krsna
Images of Gauri & Karuna, the founders of The Jodi Life, a sustainable fashion label based in Pune in their festive collection.
Founders of The Jodi Life
A conceptual fashion shoot with two models from Inega, one of India's topmost talent agency on the streets of one of India’s busiest cities, Mumbai. Modern-day Indian women are so busy and involved in creating the life of their dreams that they don’t have the time or energy to spend on what people are saying about them. The concept has been portrayed with a vogueish vibe.
Conceptualized, Directed, Styled and Photographed by me.
Conceptualized, styled, photographed and edited by me, Sangwaari is the tale of two sisters. It is a conceptual fashion project for Kauseyah, a sustainable indigenous fashion label that promotes handloom textile handloom. This campaign was crafted in a village near Raipur, the capital city of Chhattisgarh.
Sangwaari - Kauseyah
Nowadays, there has been a lot of discussion about living and surviving alone in the name of being independent but through this shoot with a team of stylists, MUA and models from Toabh Creative and Inega, I wanted to convey that no matter what, humans are tied to each other through emotional threads and are dependent on each other
Ocean of Trust
Shot in the streets of Ahmedabad, the cultural hub of India, the fashion images aim to capture the beauty of Indian textiles and prints while also capturing the essence of the old city.
Streets of Ahmedabad
The objective of this shoot was to portray the mood conveyed by the renowned American singer, Taylor Swift in her song ‘Red’. In the lyrics, she describes a past lover and remembers their love. It acts as a tribute to their memories and also emphasizes how reckless and passionate their love was. The pink scarf is a personification of a lover that the model is trying to let go of but is unable to as she is still attached to the memories of him.
The concept of the shoot is inspired by the song ‘God is a Woman’ by the famous American singer, Ariana Grande. I have always believed that besides their feminine energy, women are also strong and fierce. The lyrics describe God as a woman who is fierce, powerful, and empowered. The song celebrates female sexual liberation and freedom.
God is a Woman